Pakistani films outclass Indian on Eid
By: Arshad Bhatti | Published: September 15, 2010
LAHORE - Pakistani film industry Lollywood’s movies including Wohti Le Key Jani Aay directed by Syed Noor and Lado Rani by Masood Butt, have clean sweep Hollywood and Bollywood productions on the occasion of Eid-ul-Fitr, The Nation learnt on Tuesday. Leading cinemas of the provincial metropolis including Metropol, Shabistan, Prince, Sine Star, Sozo World and Capital screened four new Pakistani movies while Plaza Cinema at Shaarey Fatima Jinnah, DHA, Cine Star Township, Cine Gold Bahria Town and Sozo World presented Hollywood movies, ‘The Expendables’ and ‘Inception’. Moreover an Indian production titled, ‘We Are Family’ was also displayed in Gulistan Cinema on the auspicious day of Eidul Fitr.
As per cinema-viewers and according to some cinema owners, Wohti Le Key Jani Aay and Lado Rani received maximum viewers in all five shows daily on Eid holidays. However, the general viewers were of the view that ticket prices were high in the cinemas that screened Lollywood’s movies despite of tax relaxation on Pakistani movies.
According to Qaisar Sana Ullah Khan, Cinema Association general secretary, Wohti Le Key Jani Aay has set the record business of Rs175000 in one show, which has earned Rs1.5 in three days of Eid holidays at Metropol Cinema.
Ali Akbar, a viewer, at Cine Star, Township said that the cinema received maximum audience as it had displayed different movies in different shows including The Expendables, Inception, We Are Family and Wohti Le Key Jani Aay. He said if Pakistani producers showed keen interest in investing on the movies directed on modern lines then we are hopeful to see Lollywood revival within few years.
However the cinema owners who screened Hollywood and Bollywood movies, complained the huge tax of 40 per cent on screening has destroyed their business. They were of the view that they have received about 70 to 80 per cent less viewers as compared to last year and it was only due to huge tax.
Renowned film promoter, exhibitor and director of DHA Cinema Nadeem Mandviwala said that they had received same presence of the viewers as the last year despite the people have lost their purchasing power due to inflation and they have nothing to spend on entertainment.